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Welcome to my blog, or as I like to call it: my online playground. I’m addicted to lovely things and strongly believe that there’s always more than meets the eye. So put on your magic goggles and take this trip with me.

On my snappy radar: IRO

For me Sunday mornings are made for sleeping in, lazy brunches and discovering new brands. This morning in particular I was very pleased to stumble upon IRO, a French label with roots in the music industry. Ok, it isn't really brand spanking new. Paris based brothers Laurent and Arik Bitton launched the label in 2004, but for some reason my mind went totally blank when reading about it. Won't happen again, the name is printed on my brain now.

This season the two bro's did an excellent job fusing an edgy street style with the typical Parisian chic. Just spot on. Think: strong feminine looks with some good old rock 'n roll vibes. I'm completely hooked on the washed out denim shirt in photo 2, the printed trousers in photo 4, and the white/Aztec combo in photo 5. Who's with me?


// all images via IRO //

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